As an Amazon Associate, The Counter Lab earns from qualifying purchases. We don’t do hands-on testing and we don’t accept free units. Everything below is compared on manufacturer spec sheets, official store pages, and prices we read ourselves — each price is stamped with the store and read date, because prices move and the number at checkout is the one that counts.

This isn’t really a brand fight. Ninja’s strength is the full-size 72-ounce pitcher at a bargain price; nutribullet’s strength is the single-serve personal blender that started the category. Both brands now sell both formats, but each still plays from its home turf. The honest question isn’t “which brand wins” — it’s “how many smoothies are you making at once?” Here’s what each side’s official pages publish, side by side.

The short version

If you blend for one — one morning smoothie, one protein shake — a personal blender does the whole job for $68–110. If you blend for a household — pitchers for the family, weekend frozen drinks — the full-size class starts at $70–90 and the per-serving cost drops fast. Buying a personal blender for a family of four is a second and third batch you’ll never get back; buying a 72-ounce Ninja for one daily smoothie is a countertop appliance that spends 23 hours a day being a toaster. Match the machine to the headcount.

Ninja’s full-size case: the most jar per dollar

The Ninja Professional Plus with Auto-iQ (BN701) is the value anchor of the full-size class. $89.99 (list $119.99) at Target, read Oct 7, 2026, for a 72 oz jar (64 oz max liquid) driven by a 1,200 W motor (1,400 W peak) — both figures published, not one converted from the other. Control is Auto-iQ preset programs: you press a button and it ramps and stops itself. Footprint is published too: 11.3 × 9.8 × 16.22 in, 9.63 lb. The trade, stated plainly: a 1-year limited warranty, the shortest coverage class in our data.

Ninja also plays the personal game. The Ninja Nutri-Blender Plus compact personal blender was $67.99 at Target, read Oct 7, 2026, with a published 900 W rating — the cheapest way into the whole personal class in our reads.

nutribullet’s personal-blender case: the category it invented

nutribullet owns the single-serve lane. The nutribullet Original personal blender was $79.99 at nutribullet.com, read Oct 7, 2026, with a published 600 W motor — the lowest power rating here, and honest about it. The nutribullet Pro 900 was $109.99 with 900 W. The nutribullet Ultra was $164.99 with 1,200 W, carrying per the product page 32 oz and 24 oz cups. The pattern across the personal line: one-button operation, a cup you drink from, and cleanup that takes seconds instead of a dishwasher load.

nutribullet also plays full-size. The nutribullet Blender was $69.99 (list $99.99) at nutribullet.com, read Oct 7, 2026, with a 64 oz pitcher and 1,200 W — $20 cheaper than the Ninja’s current read for a smaller jar. And the nutribullet Triple Prep System was $169.99 (list $219.99) with 1,500 W and a 64 oz jar for anyone who wants the top of the brand’s full-size line.

Head-to-head: verified models side by side

Per-case verdicts

• One daily smoothie, live alone: nutribullet Original or Ninja Nutri-Blender Plus. Both cost less than the cheapest full-size machine, blend straight into the cup you drink from, and rinse clean in seconds. The Ninja publishes 900 W to nutribullet’s 600 W; the nutribullet is the format that made this category.
• Two people, same routine: nutribullet Pro 900 or Ultra. One button, two cups back to back, no pitcher to wash between.
• Family of 3+, or you batch-cook: Ninja Professional Plus BN701. A 72 oz jar at $89.99 is the lowest verified price for a full-size class blender in our data, and Auto-iQ means the whole pitcher is one button press.
• Want both formats in one box: nutribullet’s Triple Prep System ($169.99, 1,500 W, 64 oz) is the brand’s answer. The Ninja BN701 doesn’t bundle personal cups at its $89.99 read — you’re buying two machines if you want both.
• Price floor for the whole comparison: the Ninja Nutri-Blender Plus at $67.99 is the cheapest read in this post, and it’s a personal, not a full-size. If the budget is the deciding vote, buy the personal and skip the pitcher entirely.

How we compared

Every figure above is exactly as the brand or retailer published it on a page we opened ourselves: Target’s Ninja compare pages and nutribullet.com’s official shop pages, all read Oct 7, 2026. Watts are stored exactly as published — continuous and peak separately where both are stated — and we never convert between watts and horsepower. Where a page didn’t publish a figure (several personal-blender cup sizes, some control schemes), the table says so instead of borrowing from Amazon spec tables or other reviews. This post carries no buy buttons because we only link Amazon for models whose ASIN we’ve confirmed against the exact model number, and no model-confirmed ASINs exist yet for these blenders — prices are shown with the store and date read instead.

Next step: see where these land in our best blenders guide, browse every spec-checked model on the blenders hub, or read why the box’s wattage and horsepower numbers don’t compare in our blender watts vs horsepower explainer.